Parts Model - good for jewelry and shoe brands, modeling legs, feet, hands.Promotional Model - good for trade shows and live events.Lingerie Model - models not afraid to show their body with summer wear and swimsuit.Glamour Model - centered on facial beauty and body shape, usually curvier models.Commercial Model - good to advertise a wide range of products on social media, online video ads, etc.This list includes professional Korean models from 5 categories: Surprisingly, global demand for Korean models has not diminished over the years. As the number of Instagram users grows, it results in more models emerging as influencers on Instagram. Instagram is especially important, as this platform focuses on people with the desirable look and style. Models that have a large social media following have become a preferred choice to most brands. See how major fashion magazines are shifting their business to social media by building corporate Instagram accounts, such as Vogue Korea, Elle Korea, and Cosmopolitan Korea. Now, it happens on Instagram and YouTube. Brands no longer reach their customers via TV, newspapers, or magazines. Within the last few years, a new modeling trend emerged - scouting on social media. To accommodate the high demand, our agency provides a more cost-effective solution to brands using the same quality models and photographers. While these model agencies are professional, they also do not come cheap. Industry leading agencies like YG Kplus and ESteem models have hundreds of models and impressive creative portfolios.

It has polarized into accessories, jewelry, art and culture, fitness, and commercial modeling. Today, the Korean model industry is doing much more than just working with cosmetics. The end result is a unique and amazing model community that now works with top global brands. The model industry has been propelled by local actors and singers who have become global stars, along with the success of the cosmetics industry through innovations like BB cream and face masks. Suddenly, there was a major global demand by Korean beauty and fashion goods for models to advertise them. The Korean model industry has grown significantly in the 2000s, together with the popularity of Korean Wave. Data from DataReportal | Chart by ajmarketing.ioīased on the latest Hootsuite Digital Report in 2022, Instagram is the second most-used social media platform in South Korea, with a penetration rate of 63.3%, followed by Facebook with 52.5%, and KakaoStory with 30.6%.

Asian models